Drayton Bird

Drayton BirdDrayton has tweaked and fine tuned the art of Direct Marketing into what now should be common sense to practitioners.  Does anyone have a more effective and direct approach?

His 7 deadly sins:

  1. Not taking it seriously
  2. Failure to test
  3. Not aiming at the right people.
  4. Trying to be clever
  5. Being too brief
  6. Omitting essentials
  7. Not having a letter

Get more Drayton sense at his free library including 51 helpful DM ideas

[Amazon] Commonsense Direct and Digital Marketing

[Amazon] How to Write Sales Letters That Sell

More about him at his bird droppings blog

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