Drayton has tweaked and fine tuned the art of Direct Marketing into what now should be common sense to practitioners. Does anyone have a more effective and direct approach?
- Not taking it seriously
- Failure to test
- Not aiming at the right people.
- Trying to be clever
- Being too brief
- Omitting essentials
- Not having a letter
[Amazon] How to Write Sales Letters That Sell
More about him at his bird droppings blog