Fiat’s eco:drive developed by AKQA is a brilliant example of brand extension. How do you increase consumers’ experience with a car – outside of the car? Through one of the tools we use the most today – the PC, with the eco:drive application
The Best Job in the Word campaign, winner of multiple goldens this year made sure that the great product was not wasted. Using simple and effective communications making use of traditional and digital channels.
The Why So Serious? viral really showed what technology can bring to the table in the world of communications.
- Keep track of the Cannes Lions 2009 awards and winners.