Intelligent use of media space – Toyota

Ever get bored of car adverts showing one car driving along a mountain-side road or being driven through an arty urban environment?  In these tough times Toyota have nailed it with a simple idea that not enough car manufacturers do.  It may go against the advertising mantra of the single minded proposition (or does it?) but it’s a sensbile and intelligent maximisation of media space.  Wow… advertising a range of cars!


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