Online Advertising overtaking TV Advertising in the UK

A good news story to come back to, the future is already here, dismiss digital/online media at your peril.

  • Total UK advertising spend: 24% Online vs. 22% TV
  • Advertising 2009 growth: 4.6% Online vs. -16.6% All Advertising

(IAB UK)

Watch Guy Phillipson’s (IAB) interview with the BBC to mark this landmark occasion in advertising:

Nielsen the world’s largest media measurement company have been sure not to miss the boat having recently been appointed by the UKOM to create a standard measurement for UK websites. (Adweek)

But be warned, size isn’t everything.  Now that online advertising is being accepted as a major force in our daily lives, we need to be more intelligent in it’s use, only 16% of people now click on online display banners in the US compared to 32% in 2007. (AdAge)

Happy surfing, scrolling and clicking.

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