A good news story to come back to, the future is already here, dismiss digital/online media at your peril.
- Total UK advertising spend: 24% Online vs. 22% TV
- Advertising 2009 growth: 4.6% Online vs. -16.6% All Advertising
Watch Guy Phillipson’s (IAB) interview with the BBC to mark this landmark occasion in advertising:
Nielsen the world’s largest media measurement company have been sure not to miss the boat having recently been appointed by the UKOM to create a standard measurement for UK websites. (Adweek)
But be warned, size isn’t everything. Now that online advertising is being accepted as a major force in our daily lives, we need to be more intelligent in it’s use, only 16% of people now click on online display banners in the US compared to 32% in 2007. (AdAge)
Happy surfing, scrolling and clicking.