Tactile feelings in a digital world

As the final luxuriously packaged pack of Dunhill “Journey of taste: Mix No.16 (Art Nouveau)” is smoked away, it sparks the thought that even in an age when digital advertising and communications is surpassing it’s traditional cousin – there’ll always be a place for the more mature and refined member of the family.

Dunhill No.16a

There’s something about the sense of touch that can create so much feeling: luxury, security, comfort, danger, etc… So as websites get flashier and as virtual and augmented worlds merge into reality, consider what a touch, a stroke, a feeling can create within the backdrop of our digital world.

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