White space and snow, nicer than brown slush

White stuff can be good, not the snow that has brought the UK to a standstill but spaces in design and advertising.  Here’s a great example from ING Direct that even uses the white space as part of the proposition as well as directing the eyes.

ING Direct white

Sometimes when we mess around with things too much it turns into horrible brown slush.

Snow slush

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: